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APR
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WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
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A Message from Jami Smith
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The Way I See It
We’ve all heard the saying, “April showers bring May flowers.” It’s a simple reminder that temporary challenges can lead to lasting rewards. In life and business, we often face unexpected storms—tough decisions, setbacks, or slow seasons. But just like rain nourishes the earth, these moments can strengthen us, refine our strategies, and prepare us for growth.
Instead of dreading the downpours, what if we saw them as opportunities? A rainy season in business might mean a chance to refine your marketing, strengthen customer relationships, or explore fresh ideas. The key is patience—because when the time is right, those efforts bloom into something remarkable.
Here’s the way I see it: Every day is a chance to refine, refresh, and reinvent. The best time to start is now.
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Idea
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5 Opacity Tips You Should Know
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USING OPACITY TO ELEVATE PROJECTS
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Opacity isn’t a word that’s tossed around often, but it is a topic you should consider when printing your next project.
What is Opacity?
Opacity means no light is going through the paper, which means you can print on both sides and not have it show through.
A high opacity in printed paper allows people to read the front side of the page without being distracted by print images on the backside. This will enable you to be creative with colors and images without the fear of bleeding through.
Depending on your desired results, opacity will play a part in creative projects.
5 Opacity Tips You Should Know
While you don’t need to be an expert on opacity, there are some essential tips you should know if you’re looking to print on both sides of the paper.
- Thicker papers are more opaque than thinner ones.
- Papers made of ground wood pulp are more opaque than free sheets.
- Coated papers are more opaque than uncoated papers.
- When looking for more opaque papers, look for one with a rough finish rather than one with a smooth surface.
- Colored papers, especially dark-colored pages, are more opaque than white sheets.
When looking to add elegance to your project, papers that appear to be translucent are thought to be superior. But opaque papers have their own sophistication. You can combine both in a project and enhance your image.

Rather than looking for paper that has show-through, look for ones that don’t show ink through the page. If you plan to print only on one side, it’s okay. But if you are looking to add sophistication and print on both sides, you will want to pick an opaque paper. You don’t want text showing through to the opposite side of the paper when you print.
To determine opacity, printing mills use a black sheet behind a particular paper and measure how much brightness the paper loses. Then the percentage is calibrated. You can use this to order the type of paper you want.
When you use the right paper, opacity can elevate your project quite a bit. Need help? We’ll be happy to show you the correct type of opaque paper options to fit your project. Reach out today to learn more!

See more great ideas like this!
Click here to visit the Allegra Marketing Print Mail - Ideas Collection.
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MARKETING
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The Secret to Truly Memorable Marketing
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HOW TO CREATE PRINT THAT CONNECTS
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People are bombarded with marketing messages every day. So how do you make sure yours actually sticks? It’s not just about being clever or eye-catching. It’s about creating something that makes people feel something. When your marketing connects on a human level, it becomes memorable.
Here are three ways to turn your print marketing into something people won’t forget:
- Tell a Story – Instead of listing features, highlight how your product or service improves customers’ lives.
- Use Interactive Print – QR codes, tear-offs, and unique textures can turn a simple postcard into an engaging experience.
- Consistency is Key – A cohesive brand message across print and digital reinforces recognition and trust.
Remember: Great marketing lives in the mind, not just the mailbox. If you’re ready to create print pieces that engage, inspire, and convert, we’re here to help you bring it all to life.
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PRODUCT
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Neighborhood Graduation Banners
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CELEBRATE LOCAL GRADUATES IN A BIG WAY
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Graduation season is around the corner, and what better way to honor local grads than with custom neighborhood graduation banners? These eye-catching outdoor banners allow families, schools, and communities to showcase their graduates in style.
- Personalized – Feature names, school colors, and even a photo for a unique touch.
- Weather-Resistant & Durable – Made from high-quality, outdoor-grade materials that withstand wind and rain.
- Perfect for Outdoors – Hang them on fences, light posts, or buildings to turn your neighborhood into a celebration zone!
Whether you're a proud parent or a community organizer, these banners bring the neighborhood together to cheer on the Class of 2025. Let us help you design the perfect banner to make this graduation season unforgettable!
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TECH
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How to Unsend an Email in Gmail
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A SIMPLE SWITCH TO PREVENT EMAIL ERRORS
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Ever sent an email too soon or to the wrong person? Gmail gives you a built-in "Undo Send" feature to save you from email mishaps. Here’s how it works:
- Enable Undo Send: Gmail has this feature on by default, but you can adjust the time window. Go to Settings > See all settings > General and find the "Undo Send" option. You can choose a cancellation period of 5, 10, 20, or 30 seconds.
- Undo Immediately: After sending an email, look at the bottom-left corner of your Gmail screen. A small pop-up will appear with an “Undo” button. Click it before the time runs out to retract your email.
- Confirm & Edit: Once undone, the email reopens in draft mode so you can make changes or delete it entirely.
It’s a simple trick that can prevent confusion and errors. Speaking of great communication—need help creating polished, professional print materials? We’ve got you covered!
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Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about Allegra Marketing Print Mail, visit
www.AllegraBrookings.com.
Copyright © 2025
Allegra Marketing Print Mail, 301 Main Ave, Brookings, SD 57006 605-697-5170
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