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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to allegrabrookings.com.

ALLEGRA MARKETING PRINT MAIL PRESENTS
OCT
15
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Jami Smith
The Way I See It
 

I recently read a story about a group of snails planning a daring race to cross a busy road and explore the world on the other side. Nearby birds, dogs, and cats overheard and began teasing them, saying they’d never make it.

Some of the snails began to doubt themselves, dropping out of the race one by one. But one determined snail kept moving forward, undeterred by the comments or the risks. Slowly but steadily, that snail made it to the other side!

The same animals who had mocked the snails now tried to call out to him, offering praise. But he didn’t stop or look back—he just kept going. Instead of focusing on the noise, he focused on the goal.

Here's the way I see it: When we block out negativity and stay focused on our journey, we can achieve more than we ever thought possible. It's not about proving others wrong; it's about believing in ourselves and moving forward, no matter the noise around us.

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Idea of the Week
The Usefulness and Utility of Print Marketing
PRINTED ITEMS HAVE LONG PRODUCTIVE LIVES

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The utility of print goes beyond just conveying a message to potential customers.

Printed items can have a long, productive life and serve as a constant reminder of your brand to your customers. People tend to keep items that they can use over and over again, even if they are throw-away items.

People Keep Useful Items

One great way to ensure that your brand stays top of mind is by using items specific to your business that customers can use daily, such as calendars and notepads.

These items are not thrown away but used regularly, reminding customers of your business on a daily basis. In fact, informative print marketing can distribute valuable reference material to customers, establish you as an industry expert, and ultimately convert prospects to customers.

Printed Items Have Long Productive Lives

A notable example of the long-lasting effect of printed items is IKEA's decision to print their logo on paper measuring tapes.

Even though these were not meant for long-term use, they often "live on in handbags and glove boxes for years, keeping the IKEA brand as a talking point, visible and remembered."

Furthermore, a 2015 ethnographic study by Canada Post found that useful printed items were:

  • saved in a dedicated area of the house by 39% of people,
  • kept for at least 4 months by 20% of people, and
  • shared with other household members by 35% of people.

Catalogs, especially business-to-business ones, were found to have a longer shelf-life and were often kept for up to four months.

Print at Home Heat Map

Finally, a 2014 study provides a home heat map, which is helpful for understanding how effective your marketing can be.

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This study focused specifically on mail as it enters and leaves the home, and identified three critical places in our homes and offices where mail is kept - the holding area, the pile, and the display area. These are important places that can convert readers into customers.

Useful print marketing will linger in high-traffic areas of a household or office for months and be shared with others, increasing your chances of converting readers into customers.

Print: Alive and Well

The printed word is alive and well and continues to be a powerful tool for building a client base. If you have a project in mind, let us help you get it started today!

See more great ideas like this!
Click here to visit the Allegra Marketing Print Mail - Ideas Collection.
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Marketing Tip
Email Subject Line Generators
SPARK INTEREST AND BOOST OPEN RATES

If you’re struggling to craft the perfect email subject line to spark reader interest and boost open rates, here are a few free online email subject line generators to consider:

  • Copy AI generates an engaging email subject line based on your description, topic, or pain point.

  • Mailmodo allows you to choose a tone, intent, campaign type, and audience stage.

  • Subject Line Generator provides ten subject line ideas in seconds based on your chosen tone of voice and email content.

  • Active Campaign lets you choose a keyword category (benefit, topic, or pain point), then enter your keyword.

If you’d like help creating powerful print marketing campaigns that get noticed and remembered, we can help! Give us a call or stop by today.

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Uncommon Product
Sell Sheets
A BRIEF, IMPACTFUL MESSAGE

Sell sheets are simple and cost-effective advertising tools that offer high-impact results. They are typically designed as one-page overviews. Consider them the printed equivalent of an elevator speech because they provide a brief, impactful message that gets directly to the point!

Unlike data sheets, sell sheets feature more persuasive language and are designed to convert interested leads into customers. A successful sell sheet should offer a visually enticing blend of three core elements: captivating imagery, persuasive customer-focused copy, and a strong call to action.

If you need help creating the perfect sell sheets that will turn prospects into customers, call us today!

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Tech Tip
Declutter Your Phone
DECLUTTER YOUR SMARTPHONE

It is easy to feel overwhelmed by the volume of apps, notifications, alerts, and popups on your phone. It may be time to remove things that have outlived their purpose.

Here are a few easy ways to declutter your smartphone:

  • Go through your app library (not just your home pages) and uninstall unused or unwanted apps. Remember, you can always add them again later.

  • Turn off unnecessary notifications to ensure you only receive alerts from your top apps. You can also change the sounds and vibration settings to be less intrusive.

  • Create folders and organize your favorite apps into categories like shopping, restaurants, games, health, weather, etc.

  • Customize your home screen to show only your favorite apps. If you have an Android phone, you can adjust your grid screen to control the number of apps displayed. iPhone users can increase the icon size in settings.

If you’d like help organizing your print marketing to ensure you focus on your top content, our creative team is here to help! We look forward to hearing from you soon.

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Fun@Work

Spotlight Recipe

Sarah J. Maas's Chocolate Croissants

Did You Know?

Elephants’ Extraordinary Sense of Smell

Printing Quiz

If a printer mentions padding, they really mean...

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