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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to allegrabrookings.com.

ALLEGRA MARKETING PRINT MAIL PRESENTS
APR
12
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
Message
A Message from Jami Smith
Our website has a new look!
 
We’ve maintained AllegraBrookings.com since 2006 and thought it was time for an updated look to better showcase our products and services. We know with every change there is an adjustment period.
Please give us a call if you have any questions and we can help you navigate the new site.
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MARKETING
Marketing Tip
Increase Credibility with Marketing Materials

Quality printed marketing materials are a great way to help build credibility amongst new prospects and customers. Not only can they enhance your professional image, create front-of-mind awareness, and advertise your company, but quality letterhead, envelopes, business cards, etc. also show you mean business. Here are a few tips how to increase credibility with marketing materials:

  • Distribute newsletters on a regular basis to show your stability and persistence. 

  • Use quality, professional photos in all your marketing materials. If you don’t have nice photos, hire a photographer or freelancer to help build your photo library. 

  • Create ongoing postcard campaigns to maintain front of mind awareness and educate customers about your products and services. 

  • Consider including statement stuffer promotions into existing mailings to spread the word without increasing postage.

  • Celebrate milestones by creating a business timeline that talks about your history. By providing some background you can not only personalize your customer’s experience but also increase your business legitimacy.   

  • Create marketing inserts that feature customer testimonials, references, and customer success stories.

  • Supplement your print materials with a strong online presence through your website and social media.

  • Write press releases and promote any awards, registrations, certifications, or other reputable information that will increase your credibility. 

  • Distribute customer loyalty cards that increase front of mind awareness and boost the likeliness of return visits to your business.

If you need help creating print materials that will enhance your credibility and professional appearance, give us a call today! 

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PRODUCT
Uncommon Product
Product Posters

Color posters not only grab attention and increase sales when displayed at your business, but they are also a convenient and cost effective way to advertise new products or services. Here are a few tips for creating the perfect product poster: 

  • Use intriguing, quality product imagery that grabs attention and portrays your messaging. Choose photos that not only intrigue but also define your product.

  • Create an offer that is exclusive to your poster campaign, such as a specific URL or coupon code - to track which posters get the most attention. 

  • Bigger isn’t always better. While it can be tempting to get the biggest poster available, its effectiveness often depends where your audience will be relative to your poster. For example, if your poster is placed in a position where customers see it as they’re standing in line to pay, a smaller poster can be more better than an overwhelming huge 24”x36” poster. 

  • Keep it fresh. Update posters on a regular basis to not only add creativity to your campaigns, but also improve branding. Consider creating a campaign to introduce new products, or even to reintroduce uncommon products people may not realize you offer. 

  • Simplicity sells. Posters are created for an audience on the move, so keep the design simple with short messaging that is easy to read. Offer additional details via a URL or QR code.

  • Use posters indoors or outdoors by choosing from a variety of paper choices, such as photo quality, matte gloss, or vinyl, UV coating or laminating, mounting, etc. 

Marketing campaigns are most successful when they include a blend of marketing media. If you’d like help creating posters, as well as supplemental brochures, flyers, and more, stop by today!

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TECH
Tech Tip
Remove Hard to Delete Files

Have you ever tried deleting a file only to find that Windows won’t allow you to do it? This can be very frustrating, especially when you’re trying to clean up or organize your machine.

Some of the most common error messages include: 

  • Cannot delete file: Access is denied

  • There has been a sharing violation

  • The source or destination file may be in use

  • The file is in use by another program or user

  • Make sure the disk is not full or write-protected and that the file is not currently in use

If the situation arises where you need to erase troublesome files, here is an easy way to unlock any files that are currently in use by Windows: Unlocker is a free download that can help delete undeletable files.

After downloading Unlocker, simply right-click the troublesome file using Windows Explorer and select Unlocker. If the folder or file is locked, a window listing of lockers will appear. Click “Unlock All.” After your file is unlocked, simply delete it as you normally would.

 

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